Our story
Inaya was founded by Shawal, who grew up witnessing the daily use of black seed oil by his great-grandparents. He learned that this natural remedy had been passed down for generations and used for both its health and beauty properties. Shawal was fascinated by the cultural significance of black seed oil, particularly among Islamic populations, and its impressive historical use dating back to ancient Egypt.
Through his research, Shawal discovered the many benefits of black seed oil. However, he also recognized that the pure oil form may not be accessible or enjoyable for everyone. Thus, Inaya was born, with a mission to make black seed oil more accessible and easy to consume while staying true to its ancient roots.
Initially, the company researched pure black seed oil in capsule form, but Shawal realized that there was room for innovation. After experimenting with different ways to consume black seed oil, he developed the idea of creating gummies, which quickly became a hit with customers due to their convenience and taste.
Today, Inaya is focused on selling its signature black seed oil gummies and making this ancient remedy more accessible.